definition of price by different authors

Yet, the price is still one of the most important elements of the marketing mix. Research has shown that this practice can significantly influence consumers' ability to understand and process price information.[54]. Discounts in a variety of forms - e.g. [17], Geographic pricing occurs when different prices are charged in different geographic markets for an identical product. Marshall’s Welfare Definition 4. Martin, P., "Be alert and informed and you may pay less," The Age [newspaper], 16 January 2013,

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